What information do we collect
We collect information about you when you engage with our website or you contact us directly. We only collect information which is necessary, relevant and adequate for the purpose you are providing it for
Some of this information does not identify you personally, but provides us with information about how you use our services, facilities and engage with us (we use this information to improve our services and make them more useful to you). The information we collect includes some or all of the following:
1. Name (including title);
3. Phone number;
4. Date of birth;
5. Email address;
6. The date and time you used our services;
7. The pages you visited on our website and how long you visited us for;
8. Your IP address;
9. Your GPS location (where you have permitted access to this);
10. The internet browser and devices you are using;
12. The website address from which you accessed our website;
13. Details of any transactions between you and us.
14. Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), and company details (some of which we may obtain from an online or public business directories);
15. Voice recordings of calls you make to us;
16. “Live chat” recordings; and
17. Any information within correspondence you send to us.
How do we use this inforamtion
Burntwood Sports Ltd. will only process information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us (and you can withdraw your consent or object at any time). We will never send you unsolicited ‘junk’ email or communications, or share your personal information with anyone else that might.
There are various ways in which we may use or process your personal information. We list these below:
Where you have provided your consent, we may use and process your information to:
1. Contact you from time to time about promotions, events, products, services or information which we think may be of interest to you
2. Share your personal information with our recommended third party partners, so that they can contact you with marketing information about their products and services.
3. Our third party partners are Saul Construction, Higham Property Management Ltd, Gazzella Earthworks Ltd
You can withdraw your consent at any time by contacting us as detailed within the 'How can you manage the information we hold about you' section below or, in relation to any marketing messages you receive, by using the unsubscribe option included in those messages.
We may use and process your personal information where this is necessary to perform a contract with you and to fulfil and complete your transactions entered into with us.
We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.
Processing necessary for us to support customers with enquiries, including sales
1. To respond to correspondence you send to us and fulfil the requests you make to us (for example: brochure requests or information about specific events, classes);
Processing necessary for us to respond to understanding customers’ needs
2. To analyse, evaluate and improve our services so that your visit and use of our website, applications, are more useful and enjoyable (we will generally use data amalgamated from many people so that it doesn’t identify you personally);
3. To undertake market analysis and research (including contacting you with customer surveys) so that we can better understand you as a customer and provide tailored offers, products and services that we think you will be interested in. We will only send marketing communications to you if you have provided your consent for us to do so or which we have obtained in the ways mentioned in the paragraphs above;
4. For development purposes (for example to improve quality, performance and safety);
5. In some cases we may use automated methods to analyse, combine and evaluate information that you have provided to us (including the sharing of your personal information within our group of companies: Saul Construction, Higham Property Management, Gazzella Earthworks Ltd.) We collect and analyse this information in this way so that we can deliver the most appropriate customer experience to you by tailoring and making relevant all our service and communications. (For example, when you may be due for a fitness review);
Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns
6. To send you marketing information from time to time after you have purchased a product or service from us or made a purchasing enquiry, requested a brochure or other information of interest. We will only contact you with information about our own services and facilities (and in ways the law allows), which we hope you will like. You have the right to object to us sending you this information at any time;
7. To contact you from time to time with marketing information (unless you object) if you have expressly indicated to us that you are acting on behalf of a business. In relation to any such information we send by email or SMS, we will include an option allowing you to object to receiving future messages by unsubscribing;
8. To contact you with targeted advertising delivered online through social media and other platforms operated by other companies, unless you object. You may receive advertising based on information about you that we have provided to the platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it has received from us. To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us;
9. To identify and record when you have received, opened or engaged with our website or electronic communications
10. To administer competitions and promotions that you enter with us from time to time and to distribute prizes;
Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively
11. To verify the accuracy of information that we hold about you and create a better understanding of you as a customer;
12. For network and information security purposes i.e. in order for us to take steps to protect your information against loss, damage, theft or unauthorised access;
13. To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
14. To inform you of updates to our terms and conditions and policies.
We may process your personal information to comply with our legal requirements.
Sometimes we will need to process your personal information to contact you if there is an urgent safety notice and we need to tell you about it.
How do we share this information?
We do not sell your information to third parties, but we do work closely with authorised third party companies that fulfil business activities for us (like technical support, market research etc.)
We do not sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf: consultants, market research and market analytics service providers, our legal and other professional advisors.
We take steps to ensure that any third-party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to anonymise your information or use aggregated none specific data sets where ever possible.
There are circumstances where we share your information with other companies within our group. For more information, please see their privacy statement.
How long do we keep your information for?
We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.
We do not retain personal information in an identifiable format for longer than is necessary.
If we have a relationship with you (e.g. you are a customer), we hold your personal information for 6 years from the date our relationship ends. We hold your personal information for this period to establish, bring or defend legal claims. Our relationship may end for a number of reasons including where you move out of the area.
Where we have obtained your personal information following a request for information, brochure, quotation or any other information on any of our products or services, we hold your personal information for 1 year and 6 months from the date we collect that information, unless during that period we form a relationship with you e.g. you become a member of the Health Club. We hold your personal information for this period to give us an opportunity to form a relationship with you.
The only exceptions to the periods mentioned above are where:
• The law requires us to hold your personal information for a longer period, or delete it sooner;
• Where you have raised a complaint or concern regarding a product or service offered by us, in which case we will retain your information for a period of 6 years following the date of that complaint or query; or
• You exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law
How can you manage the information we hold about you?
You have the right as an individual to access your personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and ask us to erase information we hold about you. You can also object to us using your personal information for any reason.
You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received any request (including any identification documents requested).
You have the right to:
1. Ask for a copy of the information that we hold about you;
2. Correct and update your information;
3. Withdraw your consent (where we rely on it). Please see further How do we use this information;
4. Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;
5. Erase your information (or restrict the use of it), provided we do not have any continuing lawful reason to continue to use and process that information;
6. Transfer your information in a structured data file (in a commonly used and machine readable format), where we rely on your consent to use and process your personal information or need to process it in connection with your contract.
You can exercise the above rights and/or manage your information by contacting us using the details below:
Post: Burntwood Sports Ltd, Burntwood Office Park, Common Road, Brierley, Barnsley, S72 9ET
Phone: 01226 707090
If you have any specific data protection concerns or a complaint, you can address it to our Data Protection Coordinator: - PatCross@burntwoodcourt.co.uk
If you are unhappy, you have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office, the data protection regulator in the UK, are below:
Post: Information Commissioner's Office
Call: 0303 123 1113